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Fashion Merchandising Portfolio

A collection of personal, professional, & academic work completed during my time pursuing a Fashion Merchandising degree at Virginia Commonwealth University. 

Fashion Writing

Creative Work

Line Development Process for

Mara Hoffman 

This project is a women's wear collection I created for Mara Hoffman to showcase my understanding of Adobe Photoshop CC & Illustrator CC, and my ability to create unique patterns through these design platforms.

 

This assignment was process driven, and required a well conceptualized inspiration from start to finish. My inspiration began with the vibrant life of Southern Asian cultures; focalized most on imagery of India. I began with an inspiration board with photographs that I used to derive my color-story, and used to design my pattern icons. Using what I pulled from my inspiration board, I developed pattern swatches for the fabrics that I then applied to my own sketches of Mara Hoffman designs.  

3D Print Prototyping Jewelry Design 

3D Prototype Modeling of neon, mismatched flame earrings. The process began with hand drawing sketches and rendering them in an online drafting platform. My inspiration came from one of my favorite recording artists who refers to himself as, "La Flame". 

Creative Project 2

Apotheosis

Menswear Fashion Forecast 

3D Prototype Modeling of Neon, Mismatched Flame Earrings. Process began with hand drawing sketches and rendering them in an online drafting platform. My inspiration came from one of my favorite recording artists who refers to himself as, "La Flame". 

Apotheosis

Menswear Fashion Forecast 

Short term fashion forecasting project that tracked current menswear trends and current events to synthesize a F/W 2020 fashion essence. 

This trend forecast studies changes in the biotech research industry, particularly the use of 3D printers to produce synthetic body parts, and how this may relate to future fashions. 

Download the full forecast here.

Apotheosis Project

Global Retailing Case Study for Burberry

This case study presents the 2016 and 2017 stats for British luxury fashion leader, Burberry. It analyzes elements of the brand's merchandising strategy, such as the success of product mix and differences between their domestic and U.S. customer, for recommendations on how to capture sales more successfully. 

Download the full case study here.

BURBERRY
Research & Writing

Research & Writing

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Proposal

YMA Case Study

Case study submission for lifestyle fashion brand Urban Outfitters. Proposes a new in-store marketing experience to boost company sales. 

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Simulation

Perry's 6 Month Buying Plan

Detailed retail buying simulation for luxury department store Perry's. 

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Production

Market Research; Athletic wear

Market research and consumer profile report for the athletic-wear industry as it pertains to the development of the travel-wear line FWRD.  

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